College of Business
Traditional Ph.D. Marketing Concentration
Hello, and welcome to the Marketing PhD Program at 麻豆精品视频鈥檚 College of Business! We are truly delighted that you are considering joining our academic community. Pursuing a PhD is both an exciting and rewarding journey, one that involves not only developing deep expertise in your field but also contributing to new knowledge through meaningful research and scholarship. At FAU, our faculty and doctoral students are deeply engaged in advancing ideas, exploring important questions, and pushing the boundaries of their disciplines.聽
As 麻豆精品视频faculty members, we are proud to support a talented, motivated, and collaborative group of PhD scholars who are committed to excellence in both research and teaching. We look forward to working with you, learning alongside you, and helping you succeed in your doctoral journey and beyond.聽
Why should you consider the Marketing PhD program at FAU?聽
#1 You will work with stellar faculty. 聽They have PhDs from top-tier public and private universities, e.g., the University of Michigan, the University of Florida, Duke University, the Ohio State University, Indiana University, the University of Alabama, and Pennsylvania State University. They have published papers in top-tier academic journals, including the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, and Management Science. They serve on the editorial boards of top-tier academic journals, such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Retailing, and the Journal of Service Research.聽
#2 You will receive excellent training and mentorship. 麻豆精品视频offers a rich set of doctoral courses covering Marketing courses, methods-related courses (e.g., from Economics and Psychology), teaching-related courses, etc. You will also learn via exposure to external faculty who visit 麻豆精品视频each year to present their research. Further, the 麻豆精品视频Marketing faculty outnumber PhD students, allowing for strong mentorship and ample 1-on-1 time. 聽
#3 You will receive a $38,000 annual stipend, guaranteed for 5 years (subject to satisfactory performance). This compares well with peer PhD programs.
What happens after the PhD?聽
The expectation is that after completing their PhD, PhD students will seek a suitable academic position, typically as an Assistant Professor at a peer university. The academic job market is robust and can offer both a fulfilling career and the chance to have a good lifestyle. Starting salaries average $150,000 for 9 months in 2024.
Faculty Expertise
| Marketing Faculty聽 | Primary Research Interests聽 |
|---|---|
| Anil Bilgihan | Social media marketing in tourism and hospitality, online marketing, multivariate statistics, branding, customer experience, online social interactions |
| Soyoung Park | Data analytics; tourist behavior and perception; identity and stigma; resilience |
| Hong Yuan | Pricing and promotion, digital and social media marketing, retailing and services marketing |
| Cheryl Burke Jarvis | Services marketing, marketing strategy, psychometrics, structural equation modeling |
| 聽Gia Nardini | Consumer well-being, decision making, and advocacy聽 |
| Cony Ho | Digital marketing, prosocial behavior, collection behavior |
| Melanie Lorenz | Global marketing, innovation, research methods, cross-cultural service Encounters, global work in MNEs, creativity, emerging markets |
| Jake Hoskins | Marketing strategy; brand & product management; innovation |
| Sarah Lefebvre | Food and beverage consumption service experience |
| Ye Zhang | Tourist behaviors, customer choice modeling and intervention in tourism and hospitality, transformative tourism/hospitality experience/service design, strategic service management, psychological experimental design, computational modeling and simulation, travel facilitation for elderly population and people with disabilities, sustainability evaluation in tourism/hospitality |
| Abhijit Guha | AI, retailing |