Included in the database聽鈥� Placements with established1聽national, regional, and local media outlets; entries in trade publications; op-eds2聽with papers of record.
Not included聽鈥� Conference and webinar content; blog entries with unestablished outlets.
The Doppelganger Rule聽鈥� Press releases are often aggregated across dozens of media outlets. To deal with this scenario, COB Communications has established聽The Doppelganger Rule. The rule allows for the inclusion of an original placement plus one additional media mention, of the original piece, in a second recognized media outlet. Contributing faculty need only contact聽聽and send the link for the doppelganger placement.
1Established outlets to be reviewed/confirmed by COB Comms.
If you have any questions about the guidelines, please email聽cobcommunications@fau.edu .