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Biography

Dr. Melanie Lorenz is the Harry T. Mangurian Fellow, Associate Professor of Marketing, and the Director of the Behavioral Insights Lab. She teaches International Marketing at the undergraduate level and the marketing seminar at the doctoral level (Executive PhD). A native of Germany, she earned her PhD in Marketing from the University of Alabama in 2016. Melanie's cross-disciplinary research has been published in premier peer-outlets such as Accounting, Organization, and Society (FT50), Journal of Service Research, Journal of World Business, International Marketing Review, International Journal of Research in Marketing, Human Resource Management Journal, Business Ethics Quarterly, Tourism Management, Journal of Travel Research, among others. Her research has also been featured on local and national TV and print outlets.

Dr. Lorenz has been involved in research and primary data collection (online and in the lab) since her undergraduate studies. She is passionate about building a research space with the Behavioral Insights Lab (BIL) where researchers, instructors and students can thrive, enabling easy access to participants to test ideas, and gain behavioral insights.

Dr. Lorenz aims to facilitate research in the BIL that aligns with FAU’s mission for research excellence but also serves students, local businesses and the community.​

Since the initiation of the BIL in August 2024, Dr. Melanie Lorenz has put substantial efforts into building the BIL from the ground including: 

1. creating the BILs infrastructure (procuring and implementing the software to allow for study setup and management; setting up processes to allow for efficient operations; working with IRB to allow for efficient processes).
2. building the website that supports all the constituencies with clear guidelines, reference points, checklists, and tutorial videos.
3. applying and receiving grants to build the physical space for the lab (received 185K in funding in Spring 2025).
4. continuous year-round outreach to gain support from
   1. instructors to offer students research opportunities (starting with just 8 classes in Spring 2025 we grew to 25 classes in Fall 2025)
   2. researchers and administrators at brown bags, faculty meetings, interviews, and the Executive Dean’s meeting
   3. students to take advantage of the research opportunities through social media
5. training assistants to support lab operations.
6. ensuring continuous operations throughout the semesters.

• PhD (2016) Marketing, University of Alabama
• MBA (2012) Business Administration, University of South Alabama
• BA (2010) European Business Management, Fachhochschule Worms (University of Applied Sciences)

• E-Learning certified
• ACUE Microcredential in Designing Learner-Centered Courses
• ACUE Microcredential in Promoting Active Learning Online
• ACUE Microcredential in Creating an Inclusive and Supportive Online Learning Environment
• COCE iDesign Flex/Online Teaching

• Global Marketing, Frontline Employees, Cross-cultural Services Encounters, Innovation (micro & macro), Creativity, Global work in MNE

• Ramsey, Jase; Lorenz, Melanie; Clampit, Jack; Rottig, Daniel. Microfoundations of Global Innovative Performance in Latin America: Exploring the Role of Cultural Intelligence and Country of Origin (forthcoming), European Journal of International Management, 1-40; DOI: 10.1504/EJIM.2021.10040185
• Brown, Davis; Lindsey Hall, Kristina; Fennell, Patrick; Lorenz, Melanie. (2025). When Service becomes Surveillance: Pressures in FLE Guardianship, Journal of Services Marketing, 39(9), 1299-1317
• Genc, Omer; Clampit, Jack; Lorenz, Melanie. (2025). The Effect of Institutional Voids, Informal Institutions, and Institutional Tension on Escaped-Based Internationalization from Developed Countries, International Trade Journal, 39(6), 556-574
• Bilgihan, Anil; Ostinelli, Max; Zhang, Ye; Lorenz, Melanie. (2025). Artificial Intelligence (AI) Agents and the Future of Customer Loyalty, International Journal of Contemporary Hospitality Management, 37(9), 3240-3262
• Ramsey, Jase; Zhang, Ye; Lorenz, Melanie; Hosany, Sameer. (2025). Travel Stress, Leisure Exploration and Trip Satisfaction: The Mediating Role of Travel Adjustment, Journal of Travel Research, 64(7), 1619-1638
• Hall, Kristina; Jaramillo, Susana; Lorenz, Melanie; Marti, Candice; Fennell, Patrick. (2025). Profiling as a Service Failure, Journal of Service Research, 28(3), 389-412
• Ramsey, Jase; Lorenz, Melanie; Farmer, Steven; Tang, Jintong. (2025). The Experience Dilemma: A Nonlinear Exploration of Antecedents to Entrepreneurial Alertness, Journal of International Management, 31(1), Article: 101218
• Lorenz, Melanie; Bilgihan, Anil; Zhang, Ye; Ostinelli, Max. (2024). Non-native Language Consumers and Their Perceptions of Online Privacy Risks: The Impact of Dual Language, 2024 AMS Annual Conference, Baltimore, MD
• Ramsey, Jase; Lorenz, Melanie; Roy, Douglas; Monteiro, Plinio. (2024). Towards an Attitude-based Path to Co-creation: Exploring Customer Engagement in New Product Development, Journal of Global Marketing, 37(1), 62-77
• Alvarado-Vargas, Marcelo; Lorenz, Melanie; Hermans, Michel. (2024). A Balancing Act: Independent and Interdependent Effects of BoD and TMT Gender Diversity on Innovation, Long Range Planning, 57(4), Article: 102450
• Farmer, Steven; Lorenz, Melanie; Ramsey, Jase. (2024). The Innovation Paradox of Global Work: Does Cultural Tightness Shape or Constrain Innovative Behavior?, Journal of Occupational and Organizational Psychology, 97(1), 104-130
• Ramsey, Jase; Zhang, Ye; Lorenz, Melanie. (2023). The advent of bleisure in international business travel: How travel strain and leisure exploration influence trip adjustment and satisfaction, The AIB 2023, Warsaw.
• Fennell, Patrick; Lorenz, Melanie; Lindsay-Hall, Kris; Andzulis, Mick. (2023). Not my Circus, Not my Monkeys. Frontline Employees Perceptions of Customer Deviant Behaviors and Service Firms’ Guardianship Policies, Journal of Service Research, 26(3), 422-440
• Tariq, Ayesha; Lorenz, Melanie; Thompson, Frank. (2023). Too Real? The Conflicting Roles of Adaption and Authenticity in Intercultural Service Encounters, Journal of Services Marketing, 37(7), 957-972
• Zhang, Ye; Gao, Jie; Bilgihan, Anil; Lorenz, Melanie. (2023). A Holistic Assessment of eWOM Management Effectiveness with Agent-based Modeling, International Journal of Contemporary Hospitality Management, 35(3), 785-827
• Ramsey, Jase; Lorenz, Melanie; Liu, Joe; Posthuma, Richard; Brambila, Claudia. (2022). Exploring Perceived Innovativeness in Central America and the Caribbean: Cross-level Interactions of Perceived Camaraderie, Organizational Camaraderie Climate, and Organizational Gender Diversity, International Journal of Human Resource Management, 33(15), 3113-3148
• Clampit, Jack; Lorenz, Melanie; Gamble, John; Lee, Jim. (2022). Performance Stability Among Small and Medium-sized Enterprises during COVID-19: A Test of the Efficacy of Dynamic Capabilities, International Small Business Journal: Researching Entrepreneurship, 40(3), 403-419
• Aksoy, Lerzan; Choi, Sunmee; Dokru, Tariz; Keininigham, Timothy; Lorenz, Melanie; Rubin, Daniel; Tracey, Bruce. (2022). Global Trends in Hospitality, Journal of Business Research, 142, 957-973
• Abdel-Rahim, Heba; Lorenz, Melanie; Zaher, Angie. (2022). Do Cross-Cultural Differences, Cultural Exposure, and CQ Affect Interpretations of Trust in Contract Choices? Evidence from Dyadic Cross-Country Experiments, Accounting, Organizations and Society, 96, 1-21; https://doi.org/10.1016/j.aos.2021.101282
• Zhang, Ye; Ramsey, J.R.; Lorenz, Melanie. (2021). A Conservation of Resources Schema for Identifying the Influential Forces of Air Travel Stress, Tourism Management, 83, 1-17; DOI: 10.1016/j.tourman.2020.104240
• Ramsey, J.R.; Lorenz, Melanie. (2020). Every Flow Has its Ebb: The Impact of Flow on Work-Family Conflict and Adjustment, Human Resource Management Journal, 30, 441-460
• Clampit, J.A.; Lorenz, Melanie; Gamble, J.E.; Lee, J.. (2020). The Advantage of Smallness: An Empirical Examination of the Effect of Dynamic Capabilities and Firm Size on SME Performance During COVID-19, Paper invited/discussed at SBEJ organized 2020 virtual conference on 'Economic Effects of the COVID-19 2020 Pandemic on Entrepreneurship and Small Firms'
• Lorenz, Melanie; Ramsey, J.R.; Andzulis, M.; Franke, G.R.. (2020). The Dark Side of Cultural Intelligence: Exploring Its Impact on Opportunism, Ethical Relativism, and Customer Relationship Performance, Business Ethics Quarterly, 30(4), 552-590
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2019). Do Cross-Cultural Differences Affect Interpretations of Social Norms in Contract Choices? Evidence from a Dyadic Experiment Across Two Countries, 2019 American Accounting Association MAS Midyear Meeting, Fort Lauderdale, FL
• Ramsey, J.R.; Lorenz, Melanie; Posthuma, R.. (2019). Innovating in Central America: Cross-level Interactions with Organizational Camaraderie Climate and Gender Diversity, 2019 Academy of International Business Conference LAT, Bolivia
• Tariq, A.; Lorenz, Melanie. (2019). Is it the real deal? Exploring the incongruence between country image and cultural authenticity in cross-cultural service encouters, Paper presented at the 2019 Society of Marketing Advances, New Orleans, LA
• Roy, D.; Ramsey, J.R.; Lorenz, Melanie. (2019). Negative Customer-to-Customer Virtual Interactions: How Customer Engagement in New Product Development Environments is Susceptible to Co-Destruction. , Paper presented at the 2019 Academy of International Business - SE, San Antonio, TX
• Lorenz, Melanie; Ramsey, J.R.; Abi Aad, A.; Maalouf, J.. (2018). Determinants of Self-initiated Expatriates' International Opportunity Recognition in an Informal Economy Context, 2018 Academy of International Business Conference, Minneapolis, MN, USA
• Lorenz, Melanie; Ramsey, J.R.; Abi Aad, A.; Maalouf, J.. (2018). Determinants of Self-initiated Expatriates' International Opportunity Recognition in an Informal Economy Context, 2018 Academy of Management Conference, Chicago, IL, USA
• Lorenz, Melanie; Clampit, J.A.; Ramsey, J.R.. (2018). Distance is a Janus: An Exploration Study of Offshored Innovation, International Marketing Review, 35(3), 222-236
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2018). Effects of Cultural Differences on Cooperation in Labor Markets: Evidence from a Dyadic Real-time Experiment Across Two Countries, 2018 Academy of International Business Conference SE, Nashville, TN, USA
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2018). Effects of Cultural Differences on Cooperation in Labor Markets: Evidence from a Dyadic Real-time Experiment Across Two Countries, 2018 American Accounting Association Annual Conference, Washington, DC, USA
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2018). Effects of Cultural Differences on Cooperation in Labor Markets: Evidence from a Dyadic Real-time Experiment Across Two Countries, 2018 Academy of Managment Conference, Chicago, IL, US
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2018). Effects of Cultural Differences on Cooperation in Labor Markets: Evidence from a Dyadic Real-time Experiment Across Two Countries, 2018 Accounting, Behavior, and Organization AAA Section Midyear Meeting Conference, Phoenix, AZ, USA
• Abdel-Rahim, H.; Lorenz, Melanie; Zaher, A.A.. (2018). Effects of Cultural Differences on Cooperation in Labor Markets: Evidence from a Dyadic Real-time Experiment Across Two Countries, Paper presented at invited research workshops at Georgia Tech and Georgia State University, Atlanta, GA, USA
• Ramsey, J.R.; Lorenz, Melanie. (2018). Every Flow Has its Ebb: The Impact of Flow on Adjustment and Conflict, 2018 Academy of International Business Conference
• Lorenz, Melanie; Ramsey, J.R.; Richey, R.G.. (2018). Expatriates' International Opportunity Recognition and Innovativeness: The Role of Metacognitive and Cognitive Cultural Intelligence, Journal of World Business, 53(2), 518-546
• Genc, O.F.; Clampit, J.A.; Lorenz, Melanie. (2018). Is Union Coverage Associate with Internationalization?, 2018 Academy of International Business Conference, Minneapolis, MN, USA
• Lorenz, Melanie; Johnson, C.M.; Barakat, L.L.. (2017). An Exploration of Frequent Service Failures in the Brazilian Airline Industry, Latin American Business Review, 18(1), 19-45
• Ramsey, J.R.; Rutti, R.M.; Lorenz, Melanie; Barakat, L.L.; Sant'anna, A.S.. (2017). Developing Global Transformational Leaders, Journal of World Business, 52(4), 461-473
• Lorenz, Melanie; Ramsey, J.R.; Tariq, A.; Morrell, D.. (2017). Service Excellence in the Light of Cultural Diversity - The Impact of Metacognitive Cultural Intelligence, Journal of Service Theory & Practice (formerly Managing Service Quality), 27(2), 475-499
• Ramsey, J.R.; Lorenz, Melanie. (2016). Exploring the Impact of Cross-Cultural Management Education on Cultural Intelligence, Student Satisfaction, and Commitment, Academy of Management Learning and Education, 15(1), 79-99
• Lorenz, Melanie; Ramsey, J.R.. (2015). A Multilevel Analysis of Cultural Intelligence and Innovation in MNEs Operating in Brazil, Revista DOM, Fundacao Dom Cabral, 9(28)
• Lorenz, Melanie; Gamble, J.E.; Turnipseed, D.; Weaver, K.M.. (2015). Do Owners and Managers Differ? An Examination of Satisfaction with Overal Firm Performance in Small- and Medium-Sized Enterprises, International Journal of Entrepreneurship and Innovation, 16(3), 171-181
• Barakat, L.L.; Lorenz, Melanie; Ramsey, J.R.; Cretoiu, S.L.. (2015). Global Managers: An Analysis of the Impact of Cultural Intelligence on Job Satisfaction and Performance, The International Journal of Emerging Markets, 10(4), 781-800
• Barakat, L.L.; Ramsey, J.R.; Lorenz, Melanie; Gosling, M.. (2015). Severe Service Failure Recovery Revisited: Evidence of its Determinants in an Emerging Market Context, International Journal of Research in Marketing, 32(1), 113-116
• Barakat, L.L.; Ramsey, J.R.; Cretoiu, S.L.; Lorenz, Melanie; Rutti, R.M.. (2014). Cultural Intelligence as an Essential Competence for Global Executives and Organizations, Revista DOM, Fundacao Dom Cabral, 8(25)
• Helms, M.M.; Rutti, R.M.; Lorenz, Melanie; Ramsey, J.R.; Armstrong, C.E.. (2014). The Quest for Global Entrepreneurs - Cultural Intelligence and its Importance to Entrpreneurship, International Journal of Entrepreneurship and Small Business, 23(3), 385-404
• Gamble, J.E.; Lorenz, Melanie; Turnipseed, D.L.; Weaver, K.M.. (2013). Determinants of Business Climate Perceptions in Small- and Medium-Sized Enterprises: Does Managerial Ownership Matter?, Small Business Institute Journal, 9(1), 18-36