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Dr. Nardini studies consumer wellbeing in the domains of consumption, decision making, and societal impact using experiments. She is excited to use the Behavioral Insights Lab to further develop key insights related to consumer wellbeing. Her experience with experimental design and survey software allows her to contribute to the optimal functioning of our Behavioral Insights Lab.

Education

• PhD (2016) Marketing, University of Florida
• BS (2010) Marketing, University of Florida

• ACUE Course, Creating a Productive Learning Environment
• ACUE Course, Designing Learner-Centered Courses

• Nardini, Gia; Hill, Ronald; Mitra, Anu. (2026). Perceptions of Dehumanized Impoverished Consumers, Psychology and Marketing, 43(5), 1002-1018
• Nardini, Gia; Hill, Ronald. (2024). How Nuances in the Warmth of Poverty Stereotypes Impact Consumption Deservedness, Marketing and Public Policy Conference, Washington, DC
• Nardini, Gia; Ryu, Soo; Lutz, Richard. (2024). The Fun and Function of Rotational Variety, Association for Consumer Research, Paris, France
• Bublitz, Melissa; Escalas, Jennifer; Lteif, Lama; Nardini, Gia; Peracchio, Laura; Rank-Christman, Tracy; Woodrow, Sophia. (2024). We’re on the Rise: How Social Movements Support Youth Well-Being, Journal of the Association of Consumer Research, 9(2), 143-154
• Besharat, Ali; Nardini, Gia; Mesler, Rhiannon. (2024). Bringing ethical consumption to the forefront in emerging markets: The role of product categorization, Journal of Business Ethics, 191(4), 777-792
• Lteif, Lama; Nardini, Gia; Rank-Christman, Tracy; Block, Lauren; Bublitz, Melissa; Catlin, Jesse; Cross, Samantha; Hamby, Anne; Peracchio, Laura. (2024). Climate action now: How to fuel a social movement, Journal of Consumer Psychology, 34(1), 119-139
• Bublitz, Melissa; Cross, Samantha; Lteif, Lama; Nardini, Gia; Rank-Christman, Tracy; Peracchio, Laura. (2024). We will rise: How stories unite social movements, Journal of the Association of Consumer Research, 9(1)
• Cozac, M.; Nardini, Gia; Song, C.E.; Lutz, R.; Bee, C.; Faber, A.; Onel, N.; Girju, M.; Rossi, A.. (2023). Smartphone Incorporated: Intentional smartphone breaks improve smartphone experiences, Association for Consumer Research, Seattle, WA
• Cozac, M.; Nardini, Gia; Song, C.E.; Lutz, R.; Bee, C.; Faber, A.; Onel, N.; Girju, M.; Rossi, A.. (2023). Smartphone Incorporated: Intentional smartphone breaks improve smartphone experiences, American Marketing Association Winter Academic Conference, Nashville, TN
• Faber, Aida; Rossi, AnneMarie; Bee, Collen; Girju, Marina; Onel, Naz; Cozac, Marina; Lutz, Richard; Nardini, Gia; Song, Camilla. (2022). Modern paradoxes of human-smartphone relationships, Journal of Consumer Affairs, 56(3), 1260-1283
• Nardini, Gia; Bublitz, Melissa; Butler, Caitlin; Croom-Raley, Staci; Escalas, Jennifer; Hansen, Jonathan; Peracchio, Laura. (2022). Scaling social impact: Marketing to grow nonprofit solutions, Journal of Public Policy and Marketing, 41(3), 254-276
• Besharat, Ali; Nardini, Gia; Roggeveen, Anne. (2021). Online daily coupons: Understanding how prepayment impacts spending at redemption, Journal of Business Research, 127, 364-372
• Nardini, Gia; Song, C.E.; Cozac, M.; Lutz, R.; Bee, C.; Faber, A.; Onel, N.; Girju, M.; Rossi, A.. (2021). Smartphone Incorporated: Intentional smartphone breaks improve consumers’ smartphone experiences, Society of Consumer Psychology, Gainesville, FL
• Cozac, M.; Nardini, Gia; Song, C.E.; Lutz, R.; Bee, C.; Faber, A.; Onel, N.; Girju, M.; Rossi, A.. (2021). Smartphone Incorporated: Intentional smartphone breaks improve smartphone experiences, Marketing and Public Policy Conference, Austin, TX
• Nardini, Gia; Rank-Christman, Tracy; Bublitz, Melissa; Cross, Samantha; Peracchio, Laura. (2021). Together we rise: How social movements succeed, Journal of Consumer Psychology, 31(1), 112-145
• Bublitz, Melissa; Peracchio, Laura; Dadzie, Charlene; Escalas, Jennifer; Hansen, Jonathan; Hutton, Martina; Nardini, Gia; Absher, Carrie; Tangari, Andrea. (2019). Food access for all: Empowering innovative local infrastructure, Journal of Business Research, 100, 354-365
• Nardini, Gia; Lutz, Richard; LeBoeuf, Robyn. (2019). How and when taking pictures undermines the enjoyment of experiences, Psychology and Marketing, 36(5), 520-529
• Nardini, Gia; Sela, Aner. (2019). When self-customization backfires: The role of a maximizing mindset, Psychology and Marketing, 36(7), 730-741
• Nardini, Gia; Lutz, Richard. (2018). How mental simulation evokes negative affective misforecasting of hedonic experiences, Journal of Consumer Marketing, 35(6), 633-643
• Besharat, Ali; Nardini, Gia. (2018). When indulgence gets the best of you: The unexpected consequences of prepayment, Journal of Business Research, 92, 321-328
• Besharat, Ali; Nardini, Gia. (2018). The role of prepayment on loss of self-control, Proceedings of Academy of Marketing Science World Conference, Porto, Portugal