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Chad E. Forbes, Ph.D., is an associate professor of psychology in the Charles E. Schmidt College of Science and FAU's Stiles-Nicholson Brain Institute. He earned his bachelor's in psychology (minors in biology and chemistry) from Long Beach State University, followed by his master's and doctorate degree in psychology with emphases in social and cognitive neuroscience from the University of Arizona. Forbes also pursued postdoctoral training in the cognitive neuroscience section at the National Institute of Neurological Disorders and Stroke and the National Institute of Biomedical Imaging and Bioengineering. His research examines the tenets and dynamic modulation of self and identity as a function of biology, memory, context and time. Specifically, Forbes employs a variety of methods, including brain-based measures targeting more non-conscious and affective psychological processes (e.g., EEG, fMRI and genetics) and big data assessments targeting systemic societal factors (e.g., regional levels of bias, segregation and diversity), to better understand how priming negative stereotypes associated with stigmatized individuals in our society, e.g. ethnic minorities and women, may ironically engender situations where these individuals inadvertently reinforce the stereotype. These situations of stereotype reinforcement ultimately can bias the way stigmatized individuals perceive themselves in certain domains and bias how others perceive them to adversely affect various behavioral and health outcomes among the stigmatized. This work has resulted in a federally funded grants and publications in top-tier journals in the field, including Annual Reviews of Neuroscience, Cerebral Cortex and the Journal of Personality and Social Psychology, and recognition from the American Psychological Association as a "Rising Star" in psychology.